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HLF met with Mother and Daughter duo Lorna and Sue Croftmarsh back in 2019 as they were converting their beautiful barns in the Lincolnshire countryside.

We meet with them to let them tell the story of their HLF Journey.

We have converted an old derelict barn into 5 luxury self catering units which opened in summer 2021. They all have private enclosed gardens with individual large hot tubs. They are located near Gibraltar Point nature reserve and only half a mile from the coast. We met HLF at the Holiday Park Show at the NEC in Birmingham in November 2019 where we were collecting initial ideas. We took home some leaflets and when the time came to furnish our holiday lets we contacted them. Amidst the COVID restrictions choosing furnishing and interior finishes was quite difficult. This was made easier by HLF group since we were able to visit their showroom and factory. As we are located a considerable distance away, but were fortunate to stay in their show house and experience the products first hand. Tabsheer and Rachel were able to advise on fabrics and styles that were durable and in keeping with our theme.

Under their advice we selected two different styles of sofas and fabrics to enable uniqueness in each property. We bought all our dining furniture which was a country chic design to be both contemporary but also fitting with the barns Our beds have been a selling point with many guests having “the best nights sleep”. In our one bedroom property we decided to upgrade the mattress to the luxury inspiration 2000.

The Experience and Products

As we are only 9 months into our business, the products have not been tested, though we have had high occupancy. All furniture is still looking pristine and serval guests have asked where they can purchase from! Our order filled an artic trailer! We organised our own transport and the haulier was most impressed with the loading process. The emptying was somewhat daunting but made easier with everything clearly labelled by property. The visit to the showroom and show home were invaluable and would highly recommend- not something you could do with a retailer. The interchangeable cushion covers and easy replacement is also a bonus. We are proud to purchase from and showcase a British based manufacturer.

Many Thanks, Sue & Lorna

Lincolnshire Coastal Cottages


Case Studies

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The HLF Group support in helping furnish London’s first and only fully accessible holiday home.

We meet with Able Stays Jo and Charles to tell the story of their HLF Journey.

London's first fully accessible, contemporary single storey holiday home. Enabling physically disabled people and their families the opportunity to explore our capital city. With level access and high quality adaptations including ceiling track hoist, profiling beds and accessible bathroom.We discovered that London, although claiming to be one of the most ‘accessible’ cities in Europe, has NO accommodation that is FULLY accessible for those with complex physical disabilities.

Most think accessible accommodation is a wider door and some grab rails, presuming that ‘one size fits all’ but this is simply not the case. Accessibility is much, much more than that.

Too often disabled people avoid travelling because it is "just too difficult" and it is "accessibility roulette as you never know what you're going to get or even if you can fit your wheelchair through the door". Why should disabled people miss out on the experiences that non-disabled people take for granted every single day? The reality is there are ¼ million + people in the UK with complex physical disability (Cerebral Palsy, MND, Muscular Dystrophy, Spinal Muscular Atrophy, Brain Injury and Spinal Cord Injury etc) and there is nowhere suitable to stay in London.

How Did The HLF Group Help?

AbleStay are grateful to The HLF Group for their generous and kind support in helping furnish London’s first and only fully accessible holiday home. The property provides those with complex physical disabilities the opportunity to visit London with their families.

The HLF furniture fits into the space perfectly without taking away valuable circulation space for wheelchair users. Excellent quality and an excellent and personal service from Rachel and Daniel.

Many Thanks Jo and Charles van Berckel

Able Stay