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About Us

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HLF

Our Story

Our founders saw a gap in the market for commercial grade furniture, direct from factories available to a multitude of trades.

Around 8 years ago HLF was formed. Appreciating the financial benefits of getting as close to the source as possible for furniture, we couldn’t see anyone in the marketplace manufacturing and supplying furniture direct to trades – it was retail only and with that came a lot of extra costs. The HLF Group was founded, and we took the decision to deliver a full turnkey service. We manufacture and supply contract standard furniture for trade only accounts as well as to the public.

We aim to deliver throughout the full customer journey.

We have an experienced in-house interior design team who can show you around our showroom and design studio. Our sales and graphics team prepare your detailed quote and process your order. Our customer service department keeps you informed every step of the way and book in your delivery. We have an in house two-man delivery and installation team who put up all of your furniture. It doesn’t happen often, but if you need any aftersales or queries after delivery, our experienced customer service department will be available to assist. We aim to give you a bespoke hands-on retail experience…. But at trade prices.

Our Customers

We specialise in manufacturing and supplying contract standard furniture to the trades.

We are proud that we have developed long standing ongoing working relationships with all our clients enabling them to return to us time and time again for their projects.

We are industry specialists and fully understand what is needed to satisfactorily complete your furniture orders. If you are looking for more of a bespoke service, we have an in-house interior designer who will be more than happy to discuss this further with you. Whilst our professional sales and operations team manage your order from procurement, importation, storage, delivery, and then installation.

With contract and commercial grade furniture, the legislation is constantly changing.

A large proportion of our sales team’s time is spent educating our customers on what regulations are applicable to them and guiding them as to what furniture within our ranges would be most suitable. Here at the HLF Group we have no minimum spend, therefore a customer can order one item right through to huge containers of items. We specialise in project work…. Whether that be a full holiday park refurb, furnishing a new retirement home or installing furniture to a full build to rent block. Please do not hesitate to speak to a member of our sales team to discuss your requirements.

Meet Our Team

Rachel Conroy

Commercial Director

Tabsheer Alam

Managing Director

Charlie Paul

Business Development Manager

Lesley Coates

Head of Accounts

Anees Ahmed

Operations Manager

Brooke Gerrens

Graphic Designer and Media Manager